Are you tied to specific AI tools?

No. We're deliberately tool-agnostic. The best model or platform today may not be the best one twelve months from now. We design the operating model and the business process first, then choose the models, agents, integrations and infrastructure required to run it. Our advantage isn't knowing one tool better than everyone else. It's knowing what your business should do with them. For the record, today that usually means Claude, GPT and Gemini for the thinking, Claude Code and Cursor when there's real building, n8n, Make or Zapier for the wiring, and Supabase or similar when memory matters.

Why not just hire McKinsey?

You can. They'll give you a brilliant deck and a six-figure invoice. We're a tenth the price, twice the speed, and we've actually run operating businesses, not just studied them. If you're a mid-market business or smaller, the big four will be too slow, too expensive, and too generic for the problem you have.

Why not hire a freelancer off Upwork?

Because the last one didn't finish, and neither will the next one. Freelancers are fine for discrete tasks. Making a business AI-native isn't a discrete task. It's a change programme that touches ops, pricing, team and customer experience. You need someone who stays on the hook until it's running and being used.

Which industries do you work with?

Any established business. We've operated and worked across hospitality, technology, marketplaces, wholesale, brands, retail, property and professional services, and the operating problems are the same everywhere: management time eaten by admin, knowledge stuck in people's heads, slow responses to customers, decisions made on stale information. The sector changes the vocabulary, not the work. If we're not the best fit for your situation, we'll say so and point you somewhere better.

What's the refund policy?

100% refund within the first 72 hours if we haven't started work. After that the engagement is non-refundable, because we've reserved a block of calendar for you and started prep. Fair to both sides.

Do you take equity instead of cash?

We're happy to have the conversation. Our default is cash, because it keeps us independent and lets us give you the straight answer you're paying for. But if you've got an unusual setup or a genuinely compelling reason to structure it differently, talk to us and we'll figure it out together.

AI-native operations

Turn your business into an AI-native operation.

Q: Do you actually build things, or just advise?

Both, and in that order: understand the business, decide what to change, then build it. The Transformation Sprint ends with a system running in your business and a team trained to use it. We are not a strategy-only consultancy, and we are not a dev shop that builds whatever you ask for. We work out what is worth building first.

We help owners and leadership teams redesign how their businesses operate with AI: finding the highest-value opportunities, building the systems, training the team and making sure it actually gets used.

We're operators ourselves. Everything we recommend is grounded in real businesses, real teams and real P&Ls.

Book a 20-minute call with Jack Get Your AI Operator Score →

Built by operators. Not career consultants.

Operators of, and trusted by

Dojo
B&Q Developments
Total IT
Coal & Co
Coal Retreats
Chef Pantry
Plateful
Halfseat
Need
Need Drinks
Taste of Dreams
The Best Of
Visic Cars
Hedley Visic Plumbing
Brewtopia
Brewclub
Maverick Pure Water
Bell Tent Sussex
And Fresh
Unbound Advertising

The shift

AI isn't the advantage anymore.

Everyone has access to increasingly powerful AI.

The competitive advantage is knowing where to apply it, how to redesign the business around it and how quickly your team can adopt it.

We don't just add AI tools to an old operating model. We help redesign how the work gets done.

Technology is becoming commoditised. Operator judgement isn't.

AI Operator Score

How AI-native is your business?

Answer 8 questions and we'll identify where AI could create the most value in your business. You get your AI Operator Score, your three biggest opportunities, the likely commercial impact, what we would tackle first, and where the business is currently exposed.

Get My AI Operator Score →About two minutes. Written for your business, not a template.

Prefer a quicker one? Which AI agent should your business hire first? → Eight taps, no sign-up.

The operating model

What does an AI-native business actually look like?

Most companies are adding AI on top of the way they already work.

AI-native companies redesign the work itself.

Agents handle repeatable tasks.
Management gets exceptions rather than dashboards.
Company knowledge becomes searchable and usable.
Teams use AI as part of their normal workflow.
Leaders make decisions with better information and dramatically less administrative friction.

Nobody disappears. AI increases what the organisation is capable of with the people it already has.

Traditional company

Leadership
Managers
People
Software

AI-native company

Leadership
AI operating layer
Operations · Finance · Sales · Marketing · People
Humans + Agents + Software

What we change

We redesign how work gets done.

Not a workflow here and an automation there. Five areas of the business, redesigned around what AI can now do and what your people should be doing instead.

01
Operations
Agents handle repetitive work, coordinate processes and surface exceptions.
02
Management
Leaders get the information that matters without searching across six systems.
03
Knowledge
Important information stops being buried in inboxes, WhatsApp threads and people's heads.
04
Customer experience
AI helps the business respond faster, identify recurring issues and improve service.
05
Commercial performance
AI identifies wasted labour, missed opportunities, slow sales processes, unnecessary cost and weak execution.

Who we are

Operators, not career consultants.

We don't advise from the sidelines.

We've built, bought and operated real businesses, managed teams, dealt with customers, chased margins, handled hiring problems and lived with the consequences of bad systems.

That changes the way we approach AI.

We don't start with technology. We start with the business.

Jack Visick

Operator · Founder · AI Strategist

Jack has spent his career operating businesses rather than advising them, across hospitality, technology, brands and services: a multi-site hospitality group (Coal & Co), a B2B marketplace (Chef Pantry), a coffee brand (Need), a restaurant booking platform (Halfseat) and several software companies including Plateful. He sits on the board of several others and has built, bought and sold across all of them. He tests AI inside the businesses he actually operates before recommending it to anyone else, and he judges it the way every owner does: by whether the business runs better. The sector changes. The operating problems don't.

More on how we work and the businesses behind us on the About page →

Results

What it looks like when AI works inside a business.

Three engagements inside businesses we operate, in three different sectors. Each one started with the business problem, not the tool. Full write-ups, including what didn't work, on the case studies page.

Hospitality group, 8 venues
~70%
Rota admin cut by around 70%. Roughly two working days a week back to each GM. Payroll corrections down sharply.
Read the case study →
B2B marketplace
<30 min
Lead-to-call time from around two days to under half an hour. Conversion up by about a third. Most of a day a week back to the sales team.
Read the case study →
Coffee wholesale
<2 days
Wholesale onboarding from around two weeks to under two days. Capacity up by well over a third. A planned sales-ops hire deferred.
Read the case study →

All case studies →

How we help

Four ways in. Start with the one that fits.

Understand the business first. Decide what is worth changing. Build it. Train the team. Measure the result. Everything is priced and scoped before you sign. Quoted in USD. Sales tax added where applicable.

Show prices in

Start here
AI Opportunity Review
Find out what is worth doing before spending money building it.
Most businesses do not have an AI problem. They have a where-do-we-start problem. Too many options, no way to rank them, and a nagging sense that the competitor down the road is further along.
- Interviews with the people doing the work
- Process and tool-stack walk-through
- Data readiness and team capability assessment
- Opportunities ranked by ROI, with risks
- Prioritised 90-day roadmap, written
- 90-minute leadership readout
- 30-day follow-up
Timeline: 2 weeks
$5,999
one-time
Book a call with Jack Full details →
AI Transformation Sprint
We prove the model inside one important part of the business.
Strategy is cheap until something is running. The Sprint takes one meaningful area of the business and redesigns how it operates with AI: the process, the systems, the hand-offs and the people.
- Everything in the Opportunity Review
- One business area redesigned end to end
- Agents, integrations and systems built into your stack
- Team trained, process documented
- Before and after measured
- 60-day fix window
Timeline: 4 weeks
$17,999
one-time
Book a call with Jack Full details →
AI Operator Advisory
An experienced AI operating partner at leadership level, without hiring a full-time Chief AI Officer.
Once the first systems are live, the questions change. What next? Is the new model worth switching for? Why has adoption stalled in one team? Build or buy?
- Weekly 60-minute working session
- Async access between sessions
- Monthly roadmap review
- Vendor and tool triage
- Results review on live systems
- Hiring and scoping support
Timeline: 3-month minimum
$2,999
per month
Talk to Jack Full details →
AI-Native Transformation
A deeper organisational engagement: strategy, process redesign, operating model, data, governance, agents, implementation, training, adoption and measurement.
For larger organisations, becoming AI-native is not a project. It is a change to how the company operates: how decisions get made, how information moves, what managers spend their day on, and what the business can do with the same headcount.
- Custom scope shaped to your constraints
- Direct founder-level delivery
- Board, C-suite and operations engagement
- Works alongside internal teams and existing consultancies
- Ongoing advisory included
Timeline: Scoped per organisation. Typically starts with a 4 to 12 week phase
Bespoke
on request
Talk to Jack Full details →

Leadership training

AI Operator Workshop

A practical working session showing how AI will change your specific organisation, and what you should do about it.

For leadership teams, founders, directors and senior managers. Not generic ChatGPT training. You leave with a written AI Operating Blueprint.

About the workshop →

On the agenda

What AI can realistically do now, shown on your own processes
What is likely to change over the next 12 to 24 months
Which roles and processes in your business are affected
Where AI could create value, ranked
What humans should retain

Workshop → Opportunity Review → Transformation Sprint → Advisory

The AI Operator

Written by operators, not reporters.

Practical thinking on building and operating AI-native businesses. Direct operator experience, numbers, experiments, lessons and failures from putting AI inside real businesses. Written by the people doing it, not reporting on it.

All insights

The Operator's Guide · Chapter 01 · 12 min read
Where to actually start with AI in an operating business (and what to ignore)
A starter map for the founder or MD who's been thinking about AI for six months and hasn't shipped anything. What pays back, what's a trap, and the first workflow to pick.
In the works
- What happened when we gave AI access to a real hospitality operation
- Why we're moving beyond individual automations
- The first AI agent I'd put into any £2m business

Frequently asked

The questions we get.

Both, and in that order: understand the business, decide what to change, then build it. The Transformation Sprint ends with a system running in your business and a team trained to use it. We are not a strategy-only consultancy, and we are not a dev shop that builds whatever you ask for. We work out what is worth building first.

Turn your business into an AI-native operation.

AI isn't the advantage anymore.

How AI-native is your business?

What does an AI-native business actually look like?

We redesign how work gets done.

Operations

Management

Knowledge

Customer experience

Commercial performance

Operators, not career consultants.

Jack Visick

What it looks like when AI works inside a business.

Four ways in. Start with the one that fits.

AI Opportunity Review

AI Transformation Sprint

AI Operator Advisory

AI-Native Transformation

AI Operator Workshop

Written by operators, not reporters.

Where to actually start with AI in an operating business (and what to ignore)

The questions we get.

What would your business look like if AI actually worked inside it?

What's your business doing in annual revenue?

Are you the person who can make the finance decision?

In one sentence, where does the business lose the most time or money right now?