Why not hire a freelancer off Upwork?

Because the last one didn't finish, and neither will the next one. Freelancers are fine for discrete tasks. AI integration isn't a discrete task — it's a change programme that touches ops, pricing, team, and customer experience. You need someone who stays on the hook until it ships.

Which AI tools do you actually use?

Honest answer: it changes every month. Today we lean on Claude, GPT, and Gemini for the thinking. Cursor and Claude Code when there's actual building. n8n, Make, and Zapier for the wiring. Pinecone and Supabase when memory matters. ElevenLabs and HeyGen when voice or video does. We pick what suits the job, we justify the spend, and we tell you when something better turns up.

Which industries do you work with?

Hospitality, F&B, retail, ecommerce, tech, SaaS, professional services, media, property, health and wellness, and B2B generally. Our deepest pattern library is in hospitality and operating businesses — we've built and run companies there — but the AI playbook translates broadly, and we'll take a call with any operator anywhere. If we're not the best fit for your situation, we'll say so and point you somewhere better.

What's the refund policy?

100% refund within the first 72 hours if we haven't started work. After that the engagement is non-refundable, because we've reserved a 2-week block of calendar for you and started prep. Fair to both sides.

Do you take equity instead of cash?

We're happy to have the conversation. Our default is cash — it keeps us independent and lets us give you the straight answer you're paying for. But if you've got an unusual setup or a genuinely compelling reason to structure it differently, talk to us and we'll figure it out together.

Business AI CoachBook a 30-min call

AI integration for operators

You've been meaning to do AI for 18 months. We get it shipped in two.

I'm Jack. I run a hospitality group, a marketplace, a coffee brand, and several software companies — and I sit on the board of several others. I've put AI into every one of them. Darren and I now do the same thing for other operators: we walk in, find the three workflows costing you the most, and one of them is running before we leave.

Book a 30-min call Try the free 1-min check →

Not ready to book? Answer 8 questions, get 3 AI opportunities for your business. Takes a minute. Tells you whether we're worth a call.

Built by operators of — and trusted by —

Dojo
B&Q Developments
Coal & Co
Coal Retreats
Chef Pantry
Plateful
Need
Need Drinks
Taste of Dreams
The Best Of
Visic Cars
Hedley Visic Plumbing
Brewtopia
Brewclub
Maverick Pure Water
Bell Tent Sussex
And Fresh
Unbound Advertising

The problem

You've tried AI. Nothing's stuck.

Someone on your team got excited about ChatGPT in March, played with it for a fortnight, then drifted back to email. You paid a freelancer who turned up, charged you, and went quiet. You read a McKinsey piece on a Sunday, forwarded it on Monday, and by Friday the conversation was dead.

Meanwhile, the business down the road has AI writing their tenders, triaging their inbound, and onboarding their staff. You don't. And every quarter that gap costs you a little more margin.

Most operators we meet have been stuck here for two years. Two years of meaning to. We're the people who actually get it done — and if you want the long-form playbook first, that's in The Operator's Guide to AI Integration.

Case studies

Here's what “shipped” actually looks like.

We don't write AI strategy decks. We find the workflow eating your team's hours and replace it with something that runs while you sleep. Three of this year's wins below.

Hospitality, 8 venues
−70%
Rota admin time. 14 hrs/wk back to GMs. Payroll errors down 85%.
Claude · Planday · Lightspeed
B2B marketplace
22 min
Lead-to-call time, down from 48 hrs. Conversion up 34%.
Claude · HubSpot
Coffee wholesale
36 hrs
Onboarding, down from 14 days. Capacity up 40%.
Claude · Tally · Stripe

The offer

Four ways in. Pick the one that fits.

Everything is priced and scoped before you sign — you'll know exactly what you're getting. Quoted in USD. Sales tax added where applicable.

Show prices in

Start here

AI Readiness Audit

Two weeks inside your business. We talk to your team, look at every tool you're using, and leave with a written plan covering the three AI changes that'll actually move your P&L — vendor names, timelines, numbers.

3 stakeholder interviews
Full tool stack audit
20-page written roadmap
90-min executive readout
30-day Slack follow-up

Timeline: 2 weeks

$5,999

one-time

Start the audit

AI Integration Sprint

Everything in the Audit, plus we stay and ship one of the workflows. By the end you have something running in your business — not a slide deck, an actual tool your team uses on Monday morning.

Everything in the Audit
One AI workflow scoped + built
Deployed into your stack
Team trained on handover
60-day bug-fix window

Timeline: 4 weeks

$17,999

one-time

Book a scoping call

Advisory Retainer

Ongoing operator-to-operator advisory. Weekly working sessions and async cover for the judgment calls that keep AI moving inside your business.

Weekly 60-min working session
Async Slack access
Monthly roadmap review
Vendor / tool triage
Hiring + scoping support

Timeline: 3-month minimum

$2,999

per month

Talk to us

Enterprise

For PLCs, mid-market scale-ups, and complex multi-entity businesses. Custom scope, direct-to-founder delivery, and the depth of a senior advisory relationship without the slow ramp of a Big Four engagement.

Custom scope shaped to your constraints
Direct founder-to-founder delivery
Multi-stakeholder engagement (board, C-suite, ops)
Integration with existing consultancies or internal teams
Ongoing advisory retainer included

Timeline: Bespoke — typically 4 to 12 weeks

Bespoke

on request

Talk to us

How it works

Two weeks, start to finish. Here's how it goes.

30-min discovery call

Free, 30 minutes. You tell us where you're stuck. We tell you honestly if we can help. If we can't, we'll point you at someone who can.

Scope and contract

Fixed price. Fixed deliverables. Contract signed within the week, so nobody's waiting around.

We run the audit

Two weeks of actual work — talking to your team, walking through your tools, and pulling out the three AI changes with the cleanest payback.

You get the roadmap

A 20-page plan and a 90-minute live readout for your leadership team. We name the vendors, the timelines, and the cost — none of the woolly stuff.

Optional: we build it

If you want us to build it, roll into the $17,999 Sprint and we ship the biggest of the three with you. You own everything we make — the code, the accounts, the lot.

Who we are

The two people actually doing the work.

Jack Visick

Co-founder, Business AI Coach

Jack runs a portfolio of operating businesses — a hospitality group (Coal & Co, eight venues), a marketplace for chefs and venues (Chef Pantry), a coffee brand (Need), and several software companies (including Plateful, hospitality optimisation software). He sits on the board of several other companies and has built, bought, and sold across hospitality, brands, and tech — installing AI inside every one of them. He coaches from the inside: every workflow he puts in your business, he's already running in his.

Darren Skeats

Co-founder, Business AI Coach

Darren has spent his career inside SMEs — hundreds of them — helping founders make the hard calls on pricing, team, ops, and growth. He's the one who, twenty minutes into a call, tells you what your actual problem is, which is usually not the one you wrote in the brief. At Business AI Coach he pairs that with Jack's integration work, so what we ship is something your business will actually adopt — not a deck that sits in a drawer.

Work for us

We're hiring operators, engineers, and consultants.

We're a small team growing against serious demand. If you've built inside real businesses, shipped AI into production, or ran the ops of a company that scaled, we want to meet you.

The bar is operator-grade. The work is varied. The pay is competitive and we share the upside.

Apply — jack@visick.co

Send a CV or LinkedIn, a short note on why this, and a link to something you've built or shipped.

AI Engineer

Full-time or contract

Ship working AI into client businesses. Claude Code, Cursor, n8n, and the API of the week. You care more about the thing being used than the thing being perfect.

Delivery Consultant

Full-time or contract

Run audits and sprints alongside Jack and Darren. Operator instincts, strong writing, senior stakeholder presence. Has sat inside a business before, not just observed one.

Operations Lead

Part-time, growing

Keep the engine running. Sales pipeline, client onboarding, invoicing, scheduling, CRM. Starts small and compounds into the backbone of the company.

Associate Coach

Contract / revenue-share

Senior operators or AI consultants who want a bench of work without a permanent seat. We'll pair you to engagements where your pattern library fits best.

Frequently asked

The questions we get.

You can. They'll give you a brilliant deck and a six-figure invoice. We're a tenth the price, twice the speed, and we've actually run operating businesses — not just studied them. If you're a mid-market business or smaller, the big four will be too slow, too expensive, and too generic for the problem you have.

Founding coaches

We're looking for other AI business coaches to join us.

We're building a small group of founding AI business coaches. If you work with operators on real AI integration, not theory, we want to hear from you.

You get featured on businessaicoach.com, access to our lead pipeline, and a seat in a network of operators and coaches who actually ship. Tell us about yourself below.

Interested? Tell us about your work.

Email us with a short note on who you work with, what you've shipped, and a link or two to prove it. We come back to every application.

jack@visick.co